Full Stack Technical Strategy: Ettos

A digital platform designed to simplify sustainable sourcing in the fashion industry.

Services: Multi-Platform App Development, Full Stack Technical Strategy

An image of a laptop with Ettos website on screen

A phone mock-up with Ettos app on the screen

Say hello to Ettos

Ettos emerged as a groundbreaking solution to address a critical issue in the fashion industry – transparency in sourcing and sustainability. The visionary founders, Adriana and Gianni, who also run the sustainable manufacturing company Lyfcycle, shared a deep-seated commitment to revolutionising how brands and suppliers track material origins and Environmental, Social, and Governance (ESG) claims.

Driven by their passion for change, they embarked on a journey to turn their vision into a digital reality.

Collaboration with Morrow

Recognising a development partner's pivotal role, the founders chose Morrow without hesitation to lead the Ettos project.

‍“What sets Morrow apart is their unwavering commitment to customer service, technical expertise, and genuine dedication to understanding and executing our vision. After our previous collaborations, it was a no-brainer that we would use Morrow again to lead the Ettos project.” - Gianni Romano, co-founder of Ettos

Technology that pushes the boundaries

Morrow's technical prowess played a critical role in bringing Ettos to life. We meticulously tailored the technology stack to ensure the delivery of a cutting-edge, scalable, and user-friendly product.

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a photo of a person in front of a laptop with a Morrow sticker on it

The result - a Game-Changing Solution for Sustainable Sourcing

Ettos has redefined sustainable sourcing in the fashion industry, simplifying the tracking of material origin and ESG claims for brands and suppliers alike. The platform has already made a substantial impact on fashion supply chains and is set to make a lasting difference.
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The new platform allows users to:
‍Build brand trust by providing transparency
Create mobile web-optimised digital product passports accessed through scanning QR codes
Connect with suppliers and track the product’s journey from fibre to a finished good
Track environmental and ethical claims in real time
Insights make traceability a breeze

"Embarking on the journey to transform our vision into a digital reality with Ettos was an exhilarating challenge. The idea for Ettos was born from our own experiences running a sustainable manufacturing company, Lyfcycle, and our passion to revolutionise traceability in fashion.

Today, as I look at Ettos, I am not just proud of what we've accomplished but also grateful to Morrow for being one of the driving forces behind this transformation. Together, we've created a comprehensive SaaS product and a game-changing solution that can make a lasting impact in fashion supply chains. Choosing Morrow was one of the best decisions we've made, and we're committed to the partnership and excited to see where this takes us in the future."

A photo of Gianni Romano, co-founder of Ettos

Gianni Romano
Co-Founder, Ettos

Enabling Transparency and Change

The successful collaboration between Ettos and Morrow has led to a sleek digital product which allows businesses to cultivate trust by showcasing transparency throughout their supply chain and meeting consumer expectations for honesty. It simplifies intricate data by centralising information into an accessible web app, enabling a 'one source of truth' dashboard for smooth management.

Through Ettos, businesses can establish and oversee Digital Product Passports, ensuring compliance with regulations and engaging consumers whilst monitoring environmental and ethical claims in real-time across the entire supply chain.