Introducing AppLaunch by Morrow

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We’re thrilled to announce a major milestone in our journey of innovation and excellence in mobile app development. Today, we’re excited to share that AppLaunch’s rapid development service for early-stage companies is now part of Morrow under the new banner AppLaunch by Morrow. This integration marks a transformative moment for both our teams and, most importantly, for our clients.

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A Bittersweet Evolution

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As the founder of AppLaunch, this change brings mixed emotions. It’s bittersweet to see the brand you built evolve, yet it’s impossible not to feel excited about the opportunities that lie ahead. Over the past few years, AppLaunch has grown by leveraging Morrow’s technical prowess—especially in our core areas of React Native, Expo, and Supabase. Our strong partnerships with Expo and Supabase highlight our passion and commitment to our tech stack, and AppLaunch’s rapid development service has been able to flourish within this framework.

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Our Journey So Far

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In 2022, Morrow merged with AppLaunch—an agency focused on delivering top-notch solutions for startups. This strategic merger allowed us to combine our strengths and double down on what matters most: providing early-stage companies with a comprehensive, rapid development service that doesn’t compromise on quality or scalability.

AppLaunch’s offering has always been designed for the mid-market segment: a perfect balance between bespoke app development and drag-and-drop app builders. It’s a robust solution for early-stage companies aiming to build a Minimum Viable Product (MVP) that can evolve all the way from NDA to IPO. This unique value proposition has empowered startups to achieve their goals quickly and efficiently, without sacrificing the performance or reliability they need to scale.

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Embracing the Future with AppLaunch by Morrow

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With the decision to bring AppLaunch’s service under the Morrow brand, we’re not just unifying our offerings—we’re paving the way for a future where rapid, scalable, and high-quality app development is accessible to all early-stage companies. AppLaunch by Morrow will continue to deliver the rapid development service that startups have come to trust, now backed by the extensive resources and expertise of Morrow.

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What does this mean for our clients?

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• Enhanced Quality and Scalability: Leveraging Morrow’s award-winning mobile app development expertise, you’ll continue to receive a service that not only builds your MVP but also ensures it’s ready to scale as your company grows.
• Streamlined Processes: Integrating AppLaunch into Morrow brings together our best practices and innovations, resulting in a more seamless and efficient development process.
• Continued Innovation: With our commitment to staying at the forefront of technology and strong partnerships with Expo and Supabase, we’re well-positioned to introduce new features and improvements that will benefit your product roadmap and business strategy.

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Looking Ahead

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This integration is more than just a rebranding; it’s a commitment to elevating the standard of rapid app development. While it’s hard to say goodbye to the standalone AppLaunch identity, the future looks incredibly promising. We’re excited to see how AppLaunch by Morrow will empower startups to move faster, innovate more boldly, and ultimately succeed in a competitive marketplace.

To learn more about our new offering and how it can accelerate your journey from MVP to IPO, visit the new AppLaunch home page.

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