Getting your Minimum Viable Product in front of users is elating and insightful.
Early traction is personally and commercially validating, but it's also the gateway to new and gnarly growth challenges.
Scaling up is more than just user counts and load testing. Scaling is a mindset shift. It's an attitude to problem-solving that creates long-term value for your app, business, and backers.
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How do you capitalise on traction to make the most significant impact?
What opportunities are you missing?
Which actions do you prioritise first?
Who in your team can overcome the technical hurdles?
Once bugs make it into production, it is 10x more expensive than finding and fixing the defects during development - Consortium for IT Software Quality, 2021.
At Morrow, we partner with CTOs, product managers and founders to uncover the complexity and create a plan to level up your app's entire strategic approach.
Expertise > experience > insight
Our process works because we've been there, got the t-shirt, and learned from the mistakes.
Poor product feedback? Users not doing what you expected? For your project to suceed, you have to implement a strong UI/UX design strategy. Fresh eyes notice novel solutions.
For UI/UX design, we recomment Luna 9 creative agency.
Cole Townsend
CTO, Sole Retriever
