Validating your product is just the start. Serious brands embrace the myriad of decisions required to robustly scale their digital platform.
But when a single poor choice can sink the ship, how do you navigate the choppy waters of post-MVP scaling?
Brands need to be ambitious.
Commoditisation, swipe-left buyers and outdated sales tactics will eventually catch up with all but the most forward-thinking marketing managers.
So how do you outpace the competition in a mobile-first economy?